Finally! A healthcare advertising message that is funny! This campaign is brilliant. Instead of taking itself too seriously, EMD Sorono, the manufacturer of fertility drug Gonal-f, has launched a viral campaign that takes a serious medical condition and takes the taboo out of it a bit. The videos, currently only on the web, are hilarious and are relatable, even for those of us who haven not experienced infertility. What couple hasn't given two very different versions of the same reality they've both shared, as these two have in the video called, "A year and a half"?
The videos send the viewer to the website www.increaseyourchances.org, where they can click through and learn more about why 1 out of 8 couples have trouble conceiving. No sterile images of a hospital where all your fertility procedures make your baby-making dreams come true. No images of the previously-troubled couple at last walking off into the sunset, mom-to-be gently rubbing her baby bump.
These videos are at once effective and funny. And brilliant. My only suggestion is to get these onto TV pronto. These are too good not to share with the masses.
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