Facebook Accidentally Lifts & Supports Cancer Group Memberships

I don’t know how I missed it, but I was apparently in the minority. A few months ago someone on Facebook started a movement with one simple message, asking women to post their bra color on their status. The request took hold and as it spread across the globe, the wording changed slightly and as it began to gain full momentum, changed enough to give false credit to several cancer groups. (See more on this in the blog post by Demi Cooper’s President, Charles Falls: http://demicooper.com/blog/2010/01/11/sharing-your-bra-color-on-facebook-was-a-scam-but-with-a-beautiful-outcome/)

Does social media work? The end result of this little game for the Susan G. Komen Facebook group was an increase in followers by more than 950% in less than a week!! Although this particular movement blossomed from what began as a simple, “let’s see if we can get people to do this,” then morphed into what some deem a scam, the outcome was a needed boost for one of the highest-profile charitable organizations in the country.

The lesson: YES. Social media works. YES. Social media can be used to benefit the healthcare industry. And YES. There are some beautiful bra colors out there.